Trader sees no relief in sight for the Dow’s worst-performing stock

Nike is the Dow's worst-performing stock this year, and one trader is betting that it will sink even lower.

The athletic apparel company has plunged almost 21 percent this year, hitting a 52-week low on Tuesday. Andrew Keene of AlphaShark said Tuesday on CNBC's "Trading Nation" that the low is only the start of more trouble for the stock.

Citing a daily chart of Nike stock, Keene said that after the company reported earnings on Sept. 27, its shares have made "lower lows and lower highs." More specifically, Keene said that every time Nike has risen to meet its 20-day moving average, the stock has promptly fallen, leading him to think that "at any rally, [Nike] will get sold."

On a weekly chart, Keene said Nike will break below its "support" level of $51.50, and that level will now be the new "resistance" point that could be difficult to break through.

However, Keene also wants to be careful in case Nike does rise a little by year-end. To mitigate for a small pop in Nike, Keene is looking to sell the December 50-strike calls and buy the December 52.5-strike calls for $1 per share.

The maximum he is risking for the trade is $150, and his maximum reward is $100, but Keene gave himself a "3 percent cushion" either way from when the stock was at $49.70 earlier on Tuesday.

Nike closed at $49.62 on Tuesday, down 1.12 percent. Bank of America Merrill Lynch downgraded the stock to underperform from neutral.


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Trading Nation is a multimedia financial news program that shows investors and traders how to use the news of the day to their advantage. This is where experts from across the financial world – including macro strategists, technical analysts, stock-pickers, and traders who specialize in options, currencies, and fixed income – come together to find the best ways to capitalize on recent developments in the market. Trading Nation: Where headlines become opportunities.

Michael Santoli

Michael Santoli joined CNBC in October 2015 as a Senior Markets Commentator, based at the network's Global Headquarters in Englewood Cliffs, N.J.  Santoli brings his extensive markets expertise to CNBC's Business Day programming, with a regular appearance on CNBC's “Closing Bell (M-F, 3PM-5PM ET).   In addition, he contributes to CNBCand CNBC PRO, writing regular articles and creating original digital videos.

Previously, Santoli was a Senior Columnist at Yahoo Finance, where he wrote analysis and commentary on the stock market, corporate news and the economy. He also appeared on Yahoo Finance video programs, where he offered insights on the most important business stories of the day, and was a regular contributor to CNBC and other networks.

Follow Michael Santoli on Twitter @michaelsantoli

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