Apple released a statement explaining the price cut: "We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple's USB-C adapters and cables."
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It's a sign that Apple recognizes these dongles are a hassle, and it seems to hope that reducing the prices on them will lessen the pain of this transition. Starting immediately, all of Apple's USB-C adapters and some of its USB-C cables will have their prices cut by $6 to $20:
- USB-C to traditional USB adapter from $19 to $9
- Thunderbolt 3 to Thunderbolt 2 adapter from $49 to $29
- USB-C to Lightning cable (1 meter) from $25 to $19
- USB-C to Lightning cable (2 meters) from $35 to $29
- Multiport adapter with HDMI, USB, and USB-C from $69 to $49
- Multiport adapter with VGA, USB, and USB-C from $69 to $49
- Only USB-C charging cables aren't being discounted.
Apple is also cutting prices by around 25 percent on all third-party USB-C peripherals that it sells. SanDisk's USB-C SD card reader is getting a slightly steeper discount, from $49 to $29.
The discounted adapters will be available at Apple's physical and online stores through the end of the year. It still has no plans to ship adapters in the box with the new MacBook Pro.