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Here are some interesting statistics about the way people live today. First, we are glued to our smartphones, computers and TVs. Average screen time is more than 10 hours per day in 2016, an hour longer than last year, according to Nielsen. But for young people, TV has become much less relevant. Instead, 30 percent of those between the ages of 18 and 24 use Snapchat daily, and 35 percent of millennials use YouTube daily, based on a survey from marketing firm Fluent.
Texting has had massive adoption with young people. The world's two massive texting technologies, WhatsApp, with more than 400 million users, and Facebook Messenger, with 145 million users, are both owned by Facebook (Note: Audience numbers sourced from comScore). Young Americans simply prefer texting to calling, changing the fabric of how we interact with each other.
When millennials are lost in their phone, they are communicating with each other, not just playing with technology. Though foreign to older generations, this constant exchange of transient pictures, streaming video and dozens of daily texts are the digital equivalent of having an in-person conversation.