SmarkLabs Announces Vidy.io Launch to Solve a Major Problem in Video Marketing

CHICAGO, Nov. 08, 2016 (GLOBE NEWSWIRE) -- Today, SmarkLabs (www.smarklabs.com) announced the launch of Vidy (www.vidy.io), a tech-centric video production company aimed at accelerating growth for B2B brands. Vidy will function as its own brand and will focus on B2B-specific video production needs.

A video accompanying this announcement is available at

“Companies that use video grow significantly faster than organizations that don’t,” said Brendan Flanigan, Founder and CEO of SmarkLabs and Vidy. “The problems is, with the increasing number of video types, distribution platforms, and targeting capabilities, brands struggle to create the right video content that’s optimal for growth. This will only become more difficult as the video space becomes more crowded.”

Vidy leverages its communications benchmark analysis tool to help identify opportunities for video to have the biggest impact on growth. From there, Vidy builds a development process that aligns its production capabilities with client growth channels, to ensure each video integrates with sales and marketing strategies and engages relevant target audiences. Vidy aims to help companies leverage video strategically, and be a proactive partner is all stages of video development from strategy and design to final execution.

While SmarkLabs will continue to create videos for clients, the launch of Vidy allows existing and prospective clients of SmarkLabs access to a more comprehensive video service offering.

About Vidy.io

Vidy is the leading go-to partner for video production and strategy for emerging B2B tech and professional services companies. Vidy creates videos that enable sales, marketing, and service teams to connect with target buyers and deliver compelling call-to-actions through entertaining and informative content. Whether animation, explainer, demo, or live production, Vidy is a proactive partner is all stages of video development from strategy and design to final execution. Learn more at Vidy.io.

About SmarkLabs

SmarkLabs is a leading marketing and sales agency focused on complete funnel development and management for emerging B2B tech and professional services companies. SmarkLabs’ wide-ranging capabilities include lead generation, sales enablement, content creation, email marketing, website development and video design, to name a few. A certified Gold HubSpot partner, SmarkLabs emphasizes growth-as-a-service while ensuring complete integration of sales and marketing efforts across all projects and platforms. To learn more, visit www.smarklabs.com.

Contact: Briagenn Adams Digital Content Specialist T: 513-646-0541 E: badams@smarklabs.com

Source: SmarkLabs