MINNEAPOLIS, Nov. 10, 2016 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), has partnered with Paula Deen to launch a first-of-its-kind weekly television and web series on November 15th. The series, which will air live every Tuesday from Paula Deen’s Savannah, Georgia home, will give fans an intimate look at Paula’s personal sense of style, Southern charm and iconic recipes. “Sweet Home Savannah” debuts almost two years after Paula first joined Evine, where she’s since built a successful lifestyle brand that started with a kitchen and pantry line and quickly expanded to include home and fashion collections.
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“This is a truly unique opportunity and a game-changer for our space,” said Bob Rosenblatt, Chief Executive Officer of Evine. “No other retailer has yet to host a weekly show on location. Paula’s ‘Sweet Home Savannah’ show broadcasting live from her Savannah home gives Evine’s viewers an opportunity to be transported to a different place and experience how she lives. Paula will get to be Paula – something our customers love – on a weekly basis, in her home and surrounded by her family and friends. Getting a live peek into Paula’s daily life is something that no other network has been able to do until now.”
Debuting November 15th, “Sweet Home Savannah” will be the first destination show of its kind. Airing every Tuesday evening at 6 pm ET, the weekly television and web show will broadcast live from Dogwood, Paula’s original home in Savannah, Georgia, where she started her very first cooking show in 2002. The new program on Evine will be highly interactive and an entertaining blend of Paula’s Southern charm and unique, Evine-exclusive product offering. Viewers will be able to simultaneously purchase the items she is using on the show across all of its digital channels.
Each week, the show will shift focus to a different collection within Paula’s lifestyle brand. Viewers will get a glimpse into how Paula lives as she presents her fashion line from her closet, her home line from her bedroom and her cooking line from her iconic kitchen. In addition to getting a behind the scenes look at the Queen of Southern Cuisine’s home, viewers will also meet close family and friends, as they make regular appearances as guests on the show.
“I couldn’t be happier to invite y’all into my home and give you the grand tour on Evine. I’m so excited to talk about what I love best – my kitchen, my bedroom and my closet! I simply love entertaining guests and what better way to do that than to invite each of you to join me on Evine every week. It’ll be a fun time, y’all!”
In addition to the live television show, Evine will leverage its multiple social channels to complement the television programming. Future shows will include a variety of social and interactive elements, including social chats and a Facebook Live show dubbed “Beyond Backstage,” currently planned for November 22nd. Going completely off-script, “Beyond Backstage” will be a fun, candid conversation with Paula and include a special offer to Facebook fans.
Viewers are invited to watch “Sweet Home Savannah” via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
Please visit www.evine.com/ir for more investor information.
About Paula Deen
Paula Deen has sold over 11 million copies of her 14 cookbooks. Deen’s first live tour, “Paula Deen Live!” commenced in June 2014, and featured cooking demonstrations, games, and stories with Paula and her fans. In September 2014, Paula Deen Ventures launched the “Paula Deen Network," a subscriber-based interactive digital experience that broadcasts a variety of exclusive content featuring Paula anytime, anywhere. She showcases her signature Southern dishes and simple, healthy meals in a fun, unscripted format on a daily basis with all-new recipes, episodes and cooking tools. The Lady & Sons, the Savannah, Georgia restaurant Paula founded with her sons, Jamie and Bobby Deen, remains one of the country’s most popular regional restaurants. In 2015, Paula launched her first free mobile game, Paula Deen’s Recipe Quest, in addition to her podcast, What’s Cooking with Paula Deen, and radio show, Get Cooking with Paula Deen. That same year, Paula opened her new restaurant, Paula Deen’s Family Kitchen, in Pigeon Forge, TN and premiered her first show on EVINE Live. Paula’s latest cookbook, “Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up,” made The New York Times Best Sellers List in under a week. Paula also launched a pet food line with Hugs called Paula Deen Hugs Premium Select Pet Food. She competed in the twenty-first season of ABC’s hit show Dancing with the Stars, and successfully made it halfway through the competition. Most recently, Paula launched her new syndicated cooking and lifestyle show, Positively Paula. Deen’s robust social media following includes Facebook (4,582,864 likes), Twitter (1.44 million followers) and Pinterest (281,800 followers). Paula Deen Ventures is headquartered in Savannah, Georgia, with offices in New York.
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Evine Live Inc.
Source:Evine Live Inc.