If you still haven't heard of Twilio, you are forgiven. Despite the fact they are a $2.7 billion public company, you can't buy a Twilio, nor can you take one to work or stay at one on your next vacation.
That said, Twilio's tools are running behind the scenes when you call your Uber driver or text with your Airbnb host. CEO Jeff Lawson says the easiest way to think of the company is "AWS for telecom."
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"What I care about is that the people who need to know about Twilio know about Twilio," Lawson told Recode's Ina Fried Tuesday at the Code Enterprise conference. "Developers are our core market."
More than one million developers are currently on Twilio's platform, he added. The company's hope is that when their companies need to do something like calling or texting a consumer, those developers will volunteer Twilio as a way to do it.