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The New York Times says it is certainly not failing.
The newspaper announced Thursday that it added 41,000 paid print and digital subscribers in the seven-day period since Election Day, the most in a week since it started its digital pay model in 2011. The Times added that it saw a "dramatic rate of growth" in subscriptions compared with the week before the election and the prior-year period.
President-elect Donald Trump has attacked the newspaper several times on Twitter since his surprise electoral victory last week, calling it "failing" and criticizing its coverage of reported turmoil within his transition team.
Trump did not point out specific inaccuracies and theTimes has stood by its reporting.
The newspaper's announcement also comes amid concerns about the increased sharing of fake or partisan news stories on the internet and those narratives' possible effect on the election outcome.
"Our newsroom did exceptional work throughout the campaign and they have continued to provide our readers with penetrating and comprehensive coverage of the incoming administration," The New York Times Company President and CEO Mark Thompson said in a statement. "The result has been record-breaking audiences and tens of thousands of new subscribers — clear evidence of how much public demand there is for high quality, deeply reported, independent journalism. We will continue to deliver that journalism, without fear or favor, to our readers in America and around the world."
Still, it remains to be seen how long the paper will keep those new subscribers. It offers a steeply discounted rate for the first month in some subscription plans.
On Thursday, the Times noted that it has more than 100,000 net new digital subscriptions so far this quarter, which takes into account cancellations. A newspaper spokeswoman told CNBC that its ability to retain subscribers is getting stronger, noting strong quarter-over-quarter net additions.
New York Times shares traded more than 1 percent higher Thursday afternoon.