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Cramer breaks down the retailers for Black Friday — one winner proves the mall isn’t dead

Retail has been all over the map lately, and Jim Cramer found it almost unbelievable.

"We have too many retailers. Some are hanging on by a thread. Some simply aren't needed. Some seem atavistic and antediluvian and they are just waiting to be destroyed by Amazon. Then we have other retailers that could be saved by the, well, Trump," the "Mad Money" host said.

With the drastic difference in retail options ahead of Black Friday, Cramer reviewed the trends and how the market has reacted to them.

Shares of Macy's, Kohl's and Nordstrom have all done well since the election. Cramer speculated this is due to anticipated tax cuts that the Republicans will create, which will mean more cash for shoppers.





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Oli Scarff | Getty Images

Cramer was also impressed by J.C. Penney, whose stock rose despite the fact that it reported mediocre numbers and slashed guidance. This was a reflection of the optimism in the stock market.

Home Depot pulled ahead of Lowe's, and Cramer was "aghast" at how much stronger Home Depot has performed on all levels, especially the big ticket appliances. He believes Home Depot has a better idea of what customers want right now.

Cramer picked Target over Wal-Mart, as well. Target put up stellar numbers and indicated a robust back-to-school and upcoming holiday season.

Next week, Dollar Tree will report and Cramer will compare the numbers versus Wal-Mart, TJX and Ross Stores, where he thinks the growth was tremendous.

Ross Stores confirmed Cramer's thesis that discount stores would have full priced merchandise because of the disarray from broad line retailers like Macy's.

Sporting goods were a mixed bag, as Foot Locker seemed to benefit from the sneaker war going on. Dick's Sporting Goods also reported good numbers, thanks to Sports Authority closing.

One pleasant surprise for Cramer was Best Buy, which was supposed to be hurt by Amazon by now.

"This stock is back to its just won't quit days, although it did have a refreshing pullback today," Cramer said.

The retailers in the mall were truly sad, with only one shining star.

The biggest losers were Gap Stores and Abercrombie. Williams Sonoma saw a surprising 4.5 percent decline at its Pottery Barn brand.

The one place that could have a comeback in sight is L Brands, as Amazon couldn't replicate Bath & Body Works and Pink has been strong. The problem was Victoria's Secret, Cramer said. He thinks management is addressing the issues.

The new winner of the mall was Children's Place, which reported an amazing quarter. The stock rallied in response.

"Children's Place … has cracked the code and is winning both online and off. It's pure execution: the right styles and the right sizes. The Childrens Place is the NVIDIA of retail and a reminder that not only is the mall not dead, but you can make a ton of money in it if you have the right stuff," Cramer said.


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