Anyone who stands within earshot of a Ferrari will notice the earth-shattering engine noise. But commercial real estate broker Eric Hutchison is changing that reality by introducing the world's first fully electric, and fully silent, Ferrari.
"The option to get classic cars that are electric [doesn't] exist," 47-year-old Hutchison told CNBC. "We don't have choices, and that's not cool. I don't want to drive a Prius."
He realized that over a few beers with neighbors, and posted in an online Ferrari community chat to see if it had been done. Could a Ferrari be made that way?
"All we got back was crickets."
The next day, Hutchison found the "hot, stinking, burned-out mess" of a 1978 Ferrari 308 GTS. He bought it in a salvage title for $13,000. When people recycle cars, he says, most have an "R" in the windshield of the circle, which means it runs.
"Clearly someone got the 'R' wrong, because this thing barely rolled," Hutchison said.