This time around, the dress was sold by Julien's Auctions in Los Angeles as part of a three-day auction during which hundreds of the legendary actress's belongings are being put under the hammer. The beaded cocktail dress in which Monroe sang and shimmied her way around the set of 1959 classic film Some Like it Hot was picked up earlier this week for $375,000.
Darren Julien, president & chief executive officer of Julien's Auctions told CNBC via email, "This is the most iconic dress in entertainment history. The mystique of Marilyn Monroe combined with the significance of this dress as it relates to history,politics and entertainment is remarkable and the reason it is so cherished by collectors and fans alike."
Global museum chain, Ripley's Believe it or Not, was the highest bidder with its $4.8 million final offer coming in above the $4.6 million previous world record for a dress,set by the white dress of the same screen legend from the film The Seven Year Itch.