PepsiCo, the food and beverages group, is facing a boycott of its products by supporters of US president-elect Donald Trump, after rightwing political websites misrepresented comments by its chief executive.
A number of sites, including Truthfeed and The Conservative Treehouse, directly quoted Indra Nooyi as telling Mr Trump's supporters to "take their business elsewhere" — a remark she did not make.
Ms Nooyi had been interviewed at a New York Times Dealbook event last week where she said that "all" her staff were "mourning" and "crying" following Mr Trump's election victory, and she had felt it necessary to reassure some who were concerned about their safety.
In response to the first election question put to her, she had congratulated Mr Trump on his victory and said: "We will all come together in a unified country. The process of democracy happened and we have to let life go on."
Nevertheless, some supporters of Mr Trump became incensed about Ms Nooyi's remarks, particularly those about women, which were interpreted as a criticism of the president-elect's behavior. They called on other supporters to boycott Pepsi's brands, and to spread the word via the Twitter messaging platform using the hashtag #boycottpepsi.
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PepsiCo has since acknowledged that Ms Nooyi "misspoke" at one point by saying that "all" employees were crying and mourning, but declined to comment further.