LinkedIn to workers: Bring In Your Parents

These workers are bringing their parents to the office

You've heard of bringing your kids to work, but how about your parents?

That's what companies from LinkedIn and Google to SAP and British Airways are now doing in an effort to bridge the generational workforce gap.

Lynnette Tay, a sales strategy and operations associate at LinkedIn's Asia-Pacific headquarters in Singapore, admitted she was nervous before her parents arrived for their first time to her workplace.

"They come from a culture where work is work and it's kept very separate from fun," Tay told CNBC in her office which boasts everything from ping pong tables to free breakfast and lunch. "I didn't know how they would react to such a different environment."

With her laptop in hand, Tay gave her parents the full tour of her desk space, game rooms, company gym, and cafeteria and lounges. She also introduced them to her colleagues and boss along the way. "For them to see it for themselves, I think it's an experience that they won't forget."

LinkedIn's LinkedIn Bring In Your Parents Day
Craig Barritt/Getty Images for LinkedIn

Following his tour, Tay's father acknowledged times have changed.

"In where I used to work, we just had a little pantry area for drinks and coffee, but nothing like this," Tay Soon Nam said.

The emergence of perk-filled offices inspired by technology campuses is fuelling an increasing gap between generations in the workplace. According to a global study commissioned by LinkedIn, 78-percent of parents say they bragged about their child's achievements to others, yet nearly half admitted to being baffled by the buzzwords and lingo their child uses when talking about their job.

"A number of parents would say they don't even understand what the children are doing," Nutan Singapuri, LinkedIn's Senior Director of Human Resources for Asia-Pacific told CNBC. "The idea is to bring that into generational understanding, connectedness and create belonging moments."

But for LinkedIn, the event is meant to not only enlighten the parents, but to open a two-way channel for communication.

"We can encourage our employees to learn from their parents," she said. "There's always wisdom and nuggets of helping to build on the wisdom and experience they've had over many years."

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