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CNBC Excerpt: Boston Red Sox Chairman Tom Werner Discusses Major League Baseball and the New Under Armour Deal on CNBC’s “Squawk Box” Today

WHEN: TODAY, TUESDAY, November 22, 2016

WHERE: CNBC'S "SQUAWK BOX"

Following is an excerpt from the unofficial transcript of a CNBC interview with Boston Red Sox Chairman Tom Werner today on CNBC's "Squawk Box." Following is a link to the interview on CNBC.com: http://video.cnbc.com/gallery/?video=3000570128&play=1.

All references must be sourced to CNBC.

WERNER: IT WAS A FANTASTIC YEAR FOR BASEBALL. THE CUBS WERE THE TEAM OF THE CENTURY. THE NUMBER OF PEOPLE THAT WATCHED THE WORLD SERIES, I THINK WE INCREASED OUR RATINGS 51% OVER A YEAR AGO. 40 MILLION PEOPLE WATCHED THAT SEVENTH GAME. I'M SURE THE THREE OF YOU DID. IT WAS GREAT FOR BASEBALL.

KERNEN: I HAD TO GET UP IN THE MORNING. BUT SEVENTH GAME MIGHT BE THE GREATEST THING IN SPORTS. WHEN YOU FINALLY GET ONE. EVERY PITCH, EVERY FOUL BALL, EVERYTHING. YOU'RE HOLDING YOUR BREATH.

WERNER: FROM THE BEGINNING TO THE END IT WAS A FANTASTIC DISPLAY.

KERNEN: HOW'S THE HEALTH OF BASEBALL? A COUPLE YEARS AGO I WOULD HAVE SAID IT'S BASED ON LOCAL MARKETS AND IT'S GREAT. IT'S GREAT FOR SURROUNDING AREAS OF THE BIG FRANCHISES. BUT MAYBE IT CAN BE A NATIONAL PASTIME.

WERNER: WELL, I THINK THIS IS IN SOME WAYS THE GOLDEN AGE OF BASEBALL. AS YOU KNOW, THE NUMBER OF PEOPLE WATCHING CONSUMING BASEBALL EVERY DAY I THINK IS SOMETHING LIKE –

KERNEN: WHEN YOU ADD IN ALL THE LOCAL –

WERNER: THE STRENGTH OF MAJOR LEAGUE BASEBALL ADVANCED MEDIA, THE LOCAL RATINGS, I THINK THIS IS OUR 14TH YEAR OF CONSECUTIVE ATTENDANCE GROWTH. I THINK IT'S ABOUT A $10 BILLION INDUSTRY NATIONALLY. AND UNDER ROB MANFRED, WE JUST MADE A NEW DEAL WITH UNDER ARMOUR WHICH I THINK IS GOING TO BE TRANSFORMATIONAL SO I THINK THE TRENDS ARE TERRIFIC.

KERNEN: YOU WERE TALKING ABOUT AMAZON EARLIER STREAMING AND THINGS LIKE THAT, WHEN DOES IT BECOME TOO AVAILABLE AND HOW DO YOU FIGURE OUT WHEN YOU ARE AT THE TIPPING POINT OF TOO MANY PLACES?

WERNER: WELL, I THINK YOU WANT TO BE UBIQUITOUS DON'T YOU? YOU WANT TO SELL RIFLES TO COWBOYS AND INDIANS. RIGHT? WE WANT TO BE ON CABLE. WE WANT TO BE ON THE MOBILE PHONE, ON SATELLITE. I THINK YOU WANT TO BE EVERYWHERE.

SANTOLI: YOU HAVE AN AGE PROBLEM IN BASEBALL? I'M BRINGING DOWN THE AGE AND THAT'S NOT GREAT. IN TERMS OF THE AVERAGE VIEWER.

WERNER: I THINK IT IS IMPORTANT WE ALL KNOW THE ATTENTION SPAN OF YOUNG PEOPLE AND MILLENNIALS, I THINK IT'S IMPORTANT TO ACKNOWLEDGE THAT. ONE OF THE THINGS THAT I'M ON THE COMPETITION COMMITTEE OF BASEBALL. AND WE ARE FOCUSING ON PACE OF PLAY I THINK FOUR-HOUR GAME. IT'S GREAT FOR SOME PEOPLE. BUT YOU'VE GOT TO DRIVE THE AUDIENCE TO THE PRODUCT. AND THE THINGS THAT WE'RE DOING IN COMPETITION COMMITTEE IS WE'RE TRYING TO SPEED UP THE GAME BY A PITCH CLOCK. WE'RE TRYING TO LIMIT MOUND VISITS. TRYING TO SHORTEN THE AMOUNT OF TIME FOR INSTANT REPLAY. SO I THINK IT'S A GREAT GAME. I THINK IT'S ALWAYS GOOD. THE NFL MAKES CHANGES EVERY YEAR.

SANTOLI: RIGHT.

WERNER: JUST TRYING TO MAKE THE GAME A BIT MORE CRISP.

KERNEN: IT'S AN EVENT WHEN YOU GO. I DON'T KNOW -- TV MIGHT -- I DON'T KNOW HOW YOU TWEAK THE TV EXPERIENCE. THERE'S 162 GAMES. PLAYOFFS ARE UNBELIEVABLE, WORLD SERIES UNBELIEVABLE. OTHER THAN THE LOCAL INTEREST IN IT BEGINNING OF THE YEAR, THE FIRST 30 GAMES, YOU MAY NOT -- ON ESPN IF THERE'S A GAME BETWEEN TWO TEAMS, YOU MAY NOT BE ATTRACTED TO IT.

WERNER: I THINK WHAT WE HAVE TO DO IS CREATE MORE NATIONAL STARS. AND I THINK OUR RELATIONSHIP WITH UNDER ARMOUR IS GOING TO DO THAT. AND THERE ARE GREAT STARS COMING UP IN BASEBALL. MIKE TROUT, BRYCE HARPER. THEY HAVE THE FOUNDATION TO BE GREAT TALENT.

KERNEN: ARE WE SURE ABOUT THE -- YOU KNOW, YOU'RE NOT OLD. YOU SURE ABOUT THE DESIGNATED HITTER? I'M BACK TO THIS. I WANT A MANAGER TO BE THINKING ABOUT WHEN HE TAKES THE PITCHER OUT. I WANT HIM TO BE THINKING, UH-OH I GOT THAT GUY COMING UP IF YOU HAVE MEN ON. THEY DON'T DO THAT ANYMORE. YOU SURE THAT'S THE RIGHT MOVE?

WERNER: HEY LISTEN. DAVID ORTIZ IS THE GREATEST DESIGNATED HITTER IN BASEBALL.

KERNEN: I KNOW.

SANTOLI: NOW HE'S GONE.

WERNER: I WANT MORE OFFENSE. SO WE CAN DEBATE IT. BUT I'M –

KERNEN: I THINK I MIGHT BE WRONG.

SANTOLI: WOULDN'T BE A FOOTBALL FAN SAYING THE FORWARD PASS. YOU KNOW –

WERNER: I THINK IT'S HERE TO STAY THOUGH.

KERNEN: OKAY. THE NATIONAL LEAGUE STILL HASN'T -- WILL IT EVER BE UNIFIED?

WERNER: I DON'T KNOW. WE'LL CONTINUE TO DISCUSS IT.

KERNEN: SO RED SOX. ALMOST REMINDS ME IN TERMS OF HISTORY WITH -- IT'S GOT THAT FEELING IN FENWAY AND EVERYTHING ELSE. YOU'RE OPTIMISTIC ABOUT NEXT YEAR?

WERNER: I SAW SENATOR GREGG PICKED US TO WIN THIS YEAR. WE HAD A GREAT YEAR. WE WON THE DIVISION. THEN WE RAN INTO THE CLEVELAND I INDIANS AT THE WRONG TIME. IT'S A GREAT COMPETITIVE WITH THE YANKEES AND THE BLUE JAYS AND THE ORIOLES AND WE WILL DO GREAT NEXT YEAR.

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