The going's been tough for Americans lately as they continue to digest election results — not to mention tons of turkey — and gear up to go holiday shopping.
Across the nation, small-business owners are preparing for Black Friday and Small Business Saturday. To boost consumer traffic and sales, behind the scenes the customer relationship marketing (CRM) industry is cooking up email and social media campaigns — and now artificial intelligence is entering the realm.
New York-based Signpost is one of the players in this brave new space, looking to disrupt such CRM heavyweights as Salesforce.com, Infusionsoft, ExactTarget, Mailchimp, Constant Contact and Square. A.I. is the big differentiator, said Signpost founder and CEO Stuart Wall, because it does away with many of the arduous manual chores required by existing CRM software. "Everything we do is automated," he said.
What also makes Signpost unique, Wall added, is that "we exclusively focus on brick-and-mortar businesses," predominantly local merchants, versus mass retailers and e-commerce platforms. "About 9 in 10 transactions are face-to-face," he claimed.