So how do you become an impactful company?
It is all about people. People are impactful. They make the decisions in companies. Our value system determines the reasoning we apply in the process of making profits. The first step is always with the person that spearheads the creation of a sustainable and inclusive business. Conscious businesses depend on the values of the people in the company, and corporate culture selects those who are employed. Companies are impactful because they employ people who make these choices and direct the actions of the corporation.
Mandate them to identify all opportunities in your chain of operations where actions can benefit your target. The first critical decision to create a profitable business that enhances society and the environment will dictate the operating parameters of the company. Identify every potential for improving the lives and the environment the business touches. Design it early on with the knowledge that not only the product or service that you wish to sell must be exceptional, your story must also be verifiable and, with intent, impactful.
— By Arvind Narula, founder and CEO of Urmatt, which works with the economically underprivileged and culturally indigenous communities of Thailand. He is also a member of the CNBC-YPO Chief Executive Network.
CNBC and YPO have formed an exclusive editorial partnership consisting of regional "Chief Executive Networks" in the Americas, EMEA and Asia-Pacific. These Chief Executive Networks are made up of a sample of YPO's global network of 24,000 top executives from 120 countries who are on the front lines of the economy and run companies that collectively generate $6 trillion in annual revenue.