The creators of Cards Against Humanity, the "party game for horrible people," have won Black Friday once again.
In honor of the shopping holiday, the company is digging a "tremendous" hole — with your money.
Starting at 1 p.m. ET on Friday, Cards Against Humanity launched its Holiday Hole campaign. For every dollar donated the company will add about 2.5 seconds to the "dig clock."
"As long as money keeps coming in, we'll keep digging," the company said on its website.
At the time of this posting, Cards Against Humanity has raised more than $29,000 and will be digging for at least another 28 hours.
This isn't the first time that Cards Against Humanity has mocked Black Friday. Last year, the team sold nothing for $5. It raised more than $71,000. While the company has raised millions of dollars for charities and fundraisers in years past, in 2015, they decided to keep it all. Check out what each employee purchased with the money.
The previous year, the company sold "BS" on its site for $6 a pop. Consumers should not have been surprised when bovine excrement actually arrived at their doorsteps, because it did.
"You're supposed to think it's funny," the company said of this year's shenanigans. "You might not get it for a while, but some time next year you'll chuckle quietly to yourself and remember all this business about the hole."