Black Friday's blockbuster online sales don't appear to have come at Cyber Monday's expense.
As of 10 a.m. Eastern, retail websites had raked in $540 million on the reigning champion of digital shopping days. That level of spending puts Cyber Monday on pace to reach a record $3.36 billion, on growth of 9.4 percent, according to Adobe Digital Insights.
The firm's update comes fresh off the heels of a larger-than-expected lift in Black Friday online revenue, which some had worried might eat into Cyber Monday's sales. Digital revenue on Black Friday rose 21.6 percent to $3.34 billion, easily topping Adobe's forecast for $3.05 billion.
"Cyber Monday is on track to hit our prediction of $3.36 billion and could retain its position as the top online shopping day of the season, but only if retailers continue to push as good of deals today as they have over the holiday weekend," Becky Tasker, managing analyst for Adobe Digital Insights, said in a statement.
Even though the majority of retail sales still occur in stores, Black Friday's record-breaking digital performance stole the show over the four-day shopping extravaganza. Whereas Mastercard SpendingPulse data estimates online sales grew in the double digits over the weekend, in-store sales increased in the high-single digits, the payments network said.