The creators of Cards Against Humanity, the "party game for horrible people," raised more than $100,000 and threw it into a hole.
Starting at 1 p.m. ET on Friday, Cards Against Humanity launched its Holiday Hole campaign. For every dollar donated, the company added several seconds to the "dig clock."
While the majority of folks appeared to have donated a meager $5 to the campaign, several people spent more than $1,000 for the "cause."
It is unclear if all of the $100,573 raised went into the equipment rental and labor costs or if the company has any leftover funds for use as it sees fit. The company is slated to release an update about the event soon.
Cards Against Humanity did not immediately respond to CNBC's request for comment.
The company tweeted on Sunday that the "hole got dug," signifying the end of the whole hole digging event.
This isn't the first time that Cards Against Humanity has mocked Black Friday. Last year, the team sold nothing for $5. It raised more than $71,000. While the company has raised millions of dollars for charities and fundraisers in years past, in 2015, it decided to keep it all. Check out what each employee purchased with the money.
The previous year, the company sold "BS" on its site for $6 a pop. Consumers should not have been surprised when bovine excrement actually arrived at their doorsteps, because it did.
"You're supposed to think it's funny," the company said of this year's shenanigans. "You might not get it for a while, but some time next year you'll chuckle quietly to yourself and remember all this business about the hole."
