Burger King is once again relying on a nonburger item to help boost sales.
The burger chain revealed on Tuesday that it is relaunching a cult favorite menu item: Cheesy Tots. The fried cheese-and-potato bites will be available on the lunch and dinner menus for about $1.99 for an eight-piece order.
"Fans have been craving the return of Cheesy Tots for some time now," Alex Macedo, president of Burger King North America, said in a statement. "So we wanted to give loyalists a holiday surprise after we heard so many of their requests."
A handful of social media users spotted the deep-fried potato-and-cheese tots in several markets on the West Coast and took to Twitter and Instagram to report their findings over the weekend.
Burger King has launched several cheese-inspired limited-time menu items in recent months including Mac N' Cheetos (mac n' cheese bites coated in crispy Cheetos dust) and Cheetos Chicken Fries.
The chain's cheesy offerings have come as competitors are likewise rolling out inventive menu items in a battle to build buzz and market share and boost lackluster sales.
Restaurants have begun to rely heavily on quirky menu items to drive sales and attract new customers. Taco Bell, in particular, has had a rich history of innovation and several of its limited-time promotions have become part of its permanent menu.
"For Burger King U.S., the introduction of the Bacon King and the repeat of the two Whopper meals for $10 have bolstered sales, particularly in November — we suspect that [sales in] December will remain positive with the return of Cheesy Tots," David Palmer, a RBC Capital Markets analyst, told The Street, which first reported the Cheesy Tots sightings.