John Levisay has an MBA from the University of Michigan, and he used to work at GE and Ebay. He talks the talk, peppering his conversation with phrases like "asynchronous consumption," "delivery modality" and "cross functional matrix."
He says such things while sitting in a room surrounded by skeins of brightly colored yarn and samples of quilting fabric. It's as if Martha Stewart has taken up with IBM's Watson.
How did this happen? "It's a long story," he laughed.
Levisay is co-founder and CEO of Craftsy, a website of more than 1,300 well-produced online classes that teach people a variety of crafts, from quilting to cooking, knitting to photography. Customers pay on average $20 a class, and 80 percent of Craftsy "members" are women.