Amazon.com's cloud computing business is pushing aggressively into virtually every market. For proof, look no further than the heavily regulated financial services industry.
Among the more than 32,000 people expected at Amazon Web Services' annual re:Invent conference this week in Las Vegas, several thousand attendees will be from banks and other financial companies, said Andy Jassy, CEO of AWS, in an interview with CNBC.
Jassy said the trend started at last year's re:Invent, where Capital One Financial Chief Information Officer Rob Alexander talked publicly about recreating the consumer banking experience in the cloud. On Tuesday, Amazon said that over the next five years, Capital One will migrate "many core business and customer applications to AWS."
Intuit, whose tax and payroll software exposes it to strict regulations, has moved completely to Amazon's cloud. And the Financial Industry Regulatory Authority, or FINRA, is headed in that direction.
"Financial services companies have really started deciding to use the cloud in a much more meaningful way," said Jassy. "It really has tipped."