Another day, another provocative tweet from President-elect Donald Trump. This time, he went after Boeing and the cost of the new Air Force One replacement program. But while the target was different, the goal of Trump's twitter use remains the same: It's his negotiating tool and, just as importantly, an instant link to public support that no president has ever been able to use before.
But why this tweet and comments and why now? As few people knew before now, the Air Force is actually currently in negotiations with Boeing on the final costs of the two new Air Force One jets it hopes to buy and have in service by 2024. The source of Trump's $4 billion cost figure in his tweet is not so clear, but the last publicly reported estimate was at $3 billion with costs still rising. Sure, there are a lot of spending programs that cost more that Trump could target. But are there many more that are as easy for all the voters to understand? Air Force One is an iconic jet that we all know exists and almost everyone can picture quickly in their minds. Our social media/short attention span media culture makes this issue absolutely perfect for Trump to single out on Twitter.
And it looks like it may have already worked. About two hours after the tweet, Boeing delivered the following statement:
"We are currently under contract for $170 million to help determine the capabilities of these complex military aircraft that serves the unique requirements of the President of the United States. We look forward to working with the U.S. Air Force on subsequent phases of the program allowing us to deliver the best planes for the President at the best value for the American taxpayer."
Yes, that "at the best value" phrase at the end of the statement says it all. Who knows exactly how much the Trump tweet just saved the American taxpayers? But considering that it cost him and us nothing for him to send it, even a few hundred grand looks like a big net windfall.
And that's not the only reason why the use of Twitter remains crucial to Trump. Every President of the United States has had the option to use public opinion to promote his agenda, but none before Trump has had an established and instantaneous link with his supporters like he has with Twitter. In the past, the best a president could do was go on national TV and make a long speech. That's tortuous compared to the quick bang Trump gets by tweeting directly to his 16 million-plus followers and the tens of millions more who instantly hear about his tweets from the news media.