After selling out to bitter rival Didi Chuxing in China, Uber now faces a tough fight in India. And analysts tell CNBC that the San Francisco headquartered firm - which revolutionized public transportation since it was founded by Travis Kalanick in 2009 - has to win this time around.
"After losing China, Uber can't lose another market to a local player," Jaspal Singh partner at urban transportation consultancy Valoriser said.
"Uber will be desperate after the China sale. Globally they are losing big… [but in India] the opportunity is immense for Uber to expand," Neil Shah, director at Counterpoint Technology Market Research, said.
A Godzilla market
The stakes are high. The taxi market in India stands at around $13 billion and is expected to expand to $36 billion by 2020. And the Uber kind of app-based cab hailing companies account for just 1 percent of this market, according to industry estimates.
Growth is being driven by technology innovation and smartphone penetration, say experts. The current 250 million smartphone users are expected to grow to 500 million within two years, according to Counterpoint research.
Rapid urbanization, a growing young population and limited public transportation options all add up to create a huge unmet demand. Can Uber woo this potentially lucrative market?
"India is our single largest market outside of the United States and the merger with Didi has freed up resources for additional focus [on India]," Amit Jain, president of Uber India told CNBC.