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Florentyna Sidery: Florentyna Loungewear

Meet Florentyna, 22 from Chester. After studying film and theater studies at Bath Spa University, she moved to Liverpool and developed an entrepreneurial skill set, returning to Chester she put these skills into practice to start her very own business.

She has always loved loungewear and felt very passionately about empowering women to feel confident and sexy, no matter your size or shape. After feeling disheartened seeing frumpy, unflattering and particularly beige lingerie lines within the market, she felt uninspired. The lingerie market is saturated and she felt there was a niche for bringing glamour back to the boudoir, and so set about creating Florentyna.

Florentyna currently focuses on a collection of Peignoirs with a flavour of classical Hollywood and Fairytale princesses. The Peignoirs are made with faux fur and silk materials. These collections pay homage to leading ladies and icons throughout history.

Visiting China will help Florentyna reduce the costs for wholesale. She is also passionate about meeting manufacturers and forming relationships which she feels is vital to her business success. She hopes to expand the brand by introducing lingerie and nightwear.

Florentyna is incredibly ambitious and sets her goals high, she doesn't want to be a local business, she wants global success.



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