Rabina Mahmood: Writease

Meet Rabina, 37 from Edgware, London. She has been married to her husband Mohammad for 19 years and they have 6 children all under the age of 11, Zara (4) Hassan (5) Yusuf (7) Zaina (9) and twins Adam and Isa (10). Rabina is a stay at home mum who has dedicated herself to raising a family, and now that he kids are older she feels its time to chase her entrepreneurial dream.

Rabina's idea for the Writease came about in 2009, when her children were learning to read and write. She wanted something that was educational, fun and interactive but couldn't find anything that wasn't based on a tablet or app. In an effort to get her children away from a screen she invented Writease.

The Writease is a double-sided magnetic writing board with a traceable alphabet and numbers to help kids learn to write by tracing. Rabina decided to put together some bits and pieces from the local market to create a makeshift prototype of the product she wanted for her children. They love it and now she has a dream to take it to market and let other children learn in the same way.

Rabina wants to source and manufacture her prototype in China, with the hope of eventually expanding the Writease brand into an educational toy empire.



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