SITO Mobile Takes Next Step In IP Monetization

JERSEY CITY, N.J., Dec. 08, 2016 (GLOBE NEWSWIRE) -- Today, SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, announced the departure of board member Peter Holden, who is stepping down to now focus on the next stage of monetizing the company’s patent portfolio.

SITO Mobile currently has 29 patents issued from May 2006 to present and 14 patents pending. This intellectual property portfolio covers subject matter related to accessing information on mobile devices, sending and receiving information to and from mobile devices and digital advertising and media streaming.

Peter Holden joined the board in March of 2013, and has a deep background in intellectual property investment and monetization. During his tenure at SITO Mobile, Peter was instrumental in helping the company access capital by leveraging its patent portfolio and creating an IP royalty revenue stream and, most recently, he developed SITO Mobile’s strategy for monetizing its intellectual property assets. Mr. Holden resigned from his SITO Mobile board seat, effective December 5, 2016, to focus on the execution of this IP monetization strategy.

Mr. Holden is currently President of ipCreate, Inc. and previously was Senior Vice President, Corporate Development and Investments at IPVALUE where he was responsible for IP investments and acquisitions. Prior to joining IPVALUE, Mr. Holden founded the IP Investment Group at Coller Capital, a global Private Equity firm with over $20 billion under management. He has since overseen the investment in, and subsequent monetization of, many IP vehicles involving thousands of patents from leading corporations and research centers worldwide.

“We’re very grateful to Peter Holden for his significant contributions to the success of SITO Mobile,” said Betsy Bernard, SITO Mobile’s Lead Director, “Peter’s expertise in the intellectual property arena was invaluable in helping SITO access capital, generate royalty revenue and, recently, develop our overall IP monetization strategy. No one is better equipped than Peter to move forward with the execution phase of this strategy and we look forward to his continued support as we monetize SITO Mobile’s IP portfolio.”

“Working with this board and executive management team during a time of such tremendous progress and growth has been a privilege and a pleasure,” said, Peter Holden, SITO Mobile’s departing Board Member. “I’m looking forward to further contributions, as I continue my relationship with SITO Mobile, actively working towards the next phase of patent monetization with the company.”

About SITO Mobile Ltd.

SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty, and ultimately sales. For more information, visit

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Source:SITO Mobile, Ltd.