On Cape Breton Island in Nova Scotia, Canada, you can find a square dance every weekend in the summer. The Celtic Colours International Music Festival, celebrating the region's ancestral Gaelic music, is an annual highlight. Other festivals include a boozy "pig and whistle" event and four-wheel mud rallies, which involve splashing through huge puddles on an off-roader.
The Cape Breton town of Whycocomagh has only about 400 residents, well over half of whom are retired. The owners of the local general store The Farmer's Daughter can find plenty of help in the summer when school is out, but in winter, able bodies are scarce.
So the sisters who run The Farmer's Daughter, Sandee MacLean and Heather Coulombe, put up a Help Wanted ad on Facebook. Because the family owns almost 250 acres in the area, they decided to sweeten the deal by offering two acres of land to any new hire who stays around for five years.
The only cost to the new hires would be the cost of the deed transfer, which usually runs a few thousand dollars, the sisters estimate.