Facebook has another measurement problem on its hands.
The company said in a blog post on Friday it was seeing a difference between the number of likes and shares reported on its Graph API — which is how page owners see how their posts are performing — compared to the stats that would appear if that same user saw the post on Facebook's mobile app. In essence, the data on these metrics Facebook page owners were seeing on their internal dashboards was not lining up with the numbers they would see in the app.
Facebook said it is working on resolving the issue and will notify partners when it was updated. A company spokesperson told CNBC that the Graph API was either underestimating or overestimating the exact numbers, and added that none of these metrics was linked to advertising prices.
The company also said that it was fixing an issue where it was only reporting one reaction per unique user on Live videos on its Page Insights page. Extra reactions were being tabulated in a different column regarding "reactions from shares of posts," but the total counts of reactions were accurate.