"The physical locations component of the collaboration is important to us as we look for ways to use technology to encourage exploration, exercise and real world social interaction, and Starbucks' footprint throughout the U.S. provides an awesome platform," John Hanke, CEO of Niantic, said in a press release.
Getting corporate partners to sponsor locations is a key revenue model for Niantic as it tries to monetize the game which has seen great success so far. The financial terms of the deal were not disclosed, but Starbucks will be hoping the collaboration will drive more footfall to its stores. And the coffee chain is also hoping the Pokemon Go Frappuccino – which is a blend of the company's Vanilla Bean Frappuccino with raspberry syrup, freeze-dried blackberries and topped with whipped cream – will appeal to Pokemon players.
It's not the first time that Niantic has struck a corporate deal. Earlier this week, the company announced a similar tie-up with wireless operatorSprint in the U.S.
Niantic has been updating the game regularly and announced the addition of more Pokemon to the game soon.
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