Investors eyeing profit opportunities and threats during Donald Trump's presidency must take into account not only what traditionally drives markets, but what drives Trump's values, Fidelum's Chris Malone told CNBC on Monday.
And according to Malone, founder of Fidelum Partners, Trump has some more easy targets.
The first on Malone's list is Booz Allen Hamilton, the government-contracted consulting firm that once employed Edward Snowden.
"Ninety-seven percent of their revenue comes from government contracts. The NSA is their largest client, thought to be the most profitable spy agency in the world. Donald Trump will have a lot of leverage to extract concessions out of Booz Allen given their track record and his emphasis on cybersecurity," Malone told "Squawk Box."
Another likely target may be retail giant Wal-Mart, which has come under fire for its labor practices in recent years.
"An easy target for him are those companies that are holding down the hours of their part-time employees to avoid paying them benefits," Malone said. "He could put some real pressure on Wal-Mart to step up and do the right thing – reduce the burden on taxpayers for health-care coverage."
Malone said some companies are "Trump-proof," mainly due to their widespread public support.
For example, in the case of Tesla, "he could probably have more points and more success scoring a win from them, earning respect, gaining some support from Elon Musk, than he could to kind of hammer them down," Malone said.
"They've created a lot of jobs in the United States already," he added.
Malone said Starbucks is also effectively immune.
"Starbucks, they're kind of the model citizen of the United States as an employer, paying benefits for their part-time employees, high wages, even education assistance. … I don't see Donald Trump being able to leverage very much pressure on Starbucks," he said.
In the face of Trump's business-targeting tactics, UBS strategist Julian Emanuel said CEOs will need to stand their ground.
"If you look at it, the biggest thing for us is CEO confidence," the U.S. equity & derivatives strategist said. "Every measure of CEO confidence has basically been soaring over the last 30 days."
Emanuel said if Trump's policymaking volatility continues into 2017 as expected, the market should continue to trade higher, provided CEO confidence isn't bogged down by the president-elect's targeting.
"CEO confidence is why oil and the economic expectations have increased as much as they have," he said. "We think it's going to be a good year for active management next year."