Over three decades have passed since the world set eyes on the first G-Shock watch, but a slew of culturally relevant collaborations have helped the iconic brand stay as popular as ever.
Developed by Japanese consumer giant Casio, G-Shock's philosophy is centered on durability. The first model launched in 1983, the DW-5000, was branded as indestructible—a quality that was quickly proved by tests of toughness, including dropping the watch from helicopters.
Since then, models have incorporated the latest technology, from solar power to Bluetooth, but have always retained a central focus on shock resistance and strength.
Its original users may have been outdoorsmen, but the watch's consistent blend of fashion and function appealed to urban dwellers too, as lovingly documented in the 2015 'Temple of G' magazine, a special edition of respected publication Sneaker Freaker.
"G-Shock's heavy-duty vibe was an instant hit in the 90s, with the rap and graf set [rappers and graffiti artists], who admired the indestructible nature of the watches while also appreciating their capacity for personalization," the magazine said.