Released globally for iOS users on December 15, 2016, the app became the top downloaded iPhone app in the U.S. within an hour of its premiere, technology news site Recode reported. The app is expected to be released on Android devices in early 2017.
Atul Goyal, a senior analyst at Jefferies, told CNBC's "Squawkbox" that he expected 500 million downloads of the Super Mario Run app on the Apple app store by March 2017. A total of 1 billion downloads of the app are expected across operating systems, he added.
The release comes hot on the heels of Pokemon Go's phenomenal run. The popularity of the augmented reality game resulted in Nintendo shares climbing more than 60 percent since its release in July this year. Share prices later retreated when it became apparent that Nintendo was unlikely to profit significantly from Pokemon Go due to its peripheral role in actually developing the game.