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Traders debate whether Star Wars will bring the force to Disney shares

The "Fast Money" traders debated whether Disney shares will rally after the release of "Star Wars Rogue One."

Amid a broader market rally, Disney shares have climbed 5 percent so far this month. Investors are keeping an eye on the key first weekend box office numbers for the latest in the lauded science-fiction franchise.

Trader Karen Finerman said that she worries that there's too much hype and the stock can't meet those expectations.

Trader Guy Adami agreed and said he's worried that Disney shares wouldn't be able to hold above the $105 level.

But other stocks can reap the benefits of the Star Wars franchise. Trader Tim Seymour said Mattel is the stock to look at. Those shares gained more than 20 percent in the three months after the last Star Wars release.


A still from the movie "Star Wars: Rogue One."
Source: Star Wars
A still from the movie "Star Wars: Rogue One."

Disclosures:

GUY ADAMI

Guy Adami is long CELG, EXAS, GDX, INTC. Adami's wife, Linda Snow, works at Merck.

KAREN FINERMAN

Karen Finerman is long AAL, BAC, BAC short calls, C, DAL, FB, FL, GLMP,, GOGO, GOOG, GOOGL, JPM, LYV, KORS, KORS calls, KORS puts, M, MA, SEDG, SPY puts, UAL, URI, WIFI long call spreads. Her firm is long ANTM, AAPL, BAC, C, C calls, FB, GOOG, GOOGL, JPM, JPM calls, KORS, LYV, M, MOH, PLCE, SPY puts, URI, WIFI. Her firm is short IWM, MDY. Finerman is on the board of GrafTech International.

STEVE GRASSO

Steve Grasso's firm is long: VIRT, WDR, FCX, ICE, KDUS, MAT, MJNA, NE, OLN, RIG, TAXI, TITXF, WDR, ZNGA, CUBA, HSPO, ICE, MJNA, TITXF, AGN, BIIB, REGN, SPY, GLD. Grasso is long: BA, CC, CHK, EEM, EVGN, GDX, KBH, MJNA, MON, MU, OLN, PFE, PHM, SPY, SQ, T, TWTR. Grasso's children own: EFA, EFG, EWJ, IJR, SPY. No shorts.

TIM SEYMOUR

Tim Seymour is long ABX, APC, AVP, BAC, BBRY, C, CLF, CVX, DO, DVYE, EDC, EWN, EWZ, F, FB, FCX, FXI, GM, GOOGL, GE, INTC, LQD,MCD, MUR, OIH, PG, RACE, RAI, RH, RL, SINA, SQ,T, TWTR, VALE, VZ, XOM, short: EEM, SPY, XRT. His firm is long ABX, BABA, BIDU, CBD, CLF, EEM, EWZ, F, KO, MCD, MPEL, NKE, PEP, PF, TCEHY, SAVE, SBUX, SINA, VALE, VIAB, WMT, WEN, X, YHOO, short EWG, HYG, IWM