Dallas Cowboys running back Ezekiel Elliott's kettle-jump stunt is paying off — at least for the Salvation Army.
The nonprofit organization said it has seen a 61 percent increase in donations after Sunday night's game, when Elliott jumped into an oversized Salvation Army kettle to celebrate his 13th rushing touchdown of his rookie season during the Cowboys' 26-20 victory over the Tampa Bay Buccaneers.
"We've seen an $80,000 increase in digital donations since the touchdown versus this time last week," the Salvation Army's Lt. Col. Ron Busroe told CNBC. That brings the total raised in 24 hours to $180,971. Many of the donations are coming in the form of $21 — Elliott's jersey number.