7-Eleven, the world's largest convenience store chain, shared new numbers from its drone delivery experiment today. Seventy-seven customers in Reno, Nev., have now received items ordered from 7-Eleven delivered to their doorsteps via drone.
All 77 flights were from one store to a dozen select customers who live within a mile of the shop. 7-Eleven has partnered with the drone maker Flirtey for its delivery pilot.
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It marks the first regular commercial drone delivery service to operate in the United States, flying ahead of other, potentially bigger drone delivery projects that haven't yet been able to take off in the U.S. — like Alphabet's Project Wing and Amazon's Prime Air, the latter of which only demonstrated its first delivery to a customer last week.
Amazon's drone delivery was in the U.K. countryside. The 7-Eleven drone delivery service, on the other hand, is in Reno, a populated urban and suburban area, which poses a potentially more complex set of challenges.