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Pro Analysis

Square to rally 25% on its 'best-in-class' product and brand, analyst says

Traders work the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Thursday, Nov. 19, 2015.
Yana Paskova | Bloomberg | Getty Images
Traders work the floor of the New York Stock Exchange (NYSE) in New York, U.S., on Thursday, Nov. 19, 2015.

Investors should buy Square shares on the growth potential of its payments offering in the coming years, according to Instinet, which initiated coverage on the company with a buy rating.

"The integrated payments sector is thriving, and Square is a consistent share gainer that benefits from a best-in-class product, strong brand, and high visibility in a largely commoditized merchant acquiring space," analyst Dan Dolev wrote in a note to clients Monday.