US Economy

Trump-driven optimism should be good for your pocketbook, says consumer products giant founder

Gauging the consumer: Martin Franklin

Against the backdrop of President-elect Donald Trump's new agenda and renewed optimism about economic growth, Americans should fare well next year, the founder of consumer products giant Jarden said Tuesday.

"I think it's going to be a pretty good year," Martin E. Franklin told CNBC's "Squawk Box." "Consumer behavior is shifting, so you see retailers like Neiman Marcus having a hard time. That doesn't necessarily mean that the consumer is doing poorly."

He said he expects to see more online buying from consumers, a shift he sees as a "very healthy" sign of consumer optimism, even as brick-and-mortar stores feel the pinch.

The juggernaut London-born Franklin built at Jarden, with a portfolio of such brands as Crock-Pot, Mr. Coffee, and Sunbeam, was purchased by Newell Brands in April for about $16 billion.

Trump's victory was fueled by anger about U.S. corporations moving operations overseas and widespread dissatisfaction among voters about their employment situations, said Franklin, founder and CEO of Miami-based family investment firm Mariposa Capital.

"There is definitely an anger about ... the American manufacturing base moving offshore, and I think he tapped that vein. But that doesn't meant that people are necessarily unemployed," he said, referring to Trump. "They just don't have the jobs that they perceive they should be having."

Since the 2008 financial crisis, the U.S. economy has only managed a "thin recovery," Franklin said. "If you had assets, you really benefited. If you didn't have assets, you're left behind."

Despite the anger that pervaded the 2016 election, Franklin has high hopes for the U.S. economy. "Overall, America's OK, and I think that it shows up in consumer habits."