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Pro Analysis

Breakingviews: Disney buying Netflix could be practical magic

The Magic Kingdom park at Walt Disney World Resort in Lake Buena Vista, Florida.
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The Magic Kingdom park at Walt Disney World Resort in Lake Buena Vista, Florida.

Walt Disney may be looking for a bit of two-for-one magic. The $160 billion entertainment conglomerate is on the hunt for technology to connect consumers directly with its movies and TV shows. It's also in need of a successor to Chief Executive Bob Iger. A Netflix acquisition including founder Reed Hastings might just answer both dreams – though it would be pricey.