Social Media

Facebook has hired former NBC anchor Campbell Brown to improve its relationship with news publishers

Kurt Wagner
Campbell Brown

Facebook has hired Campbell Brown, a former anchor for both CNN and NBC, to a newly created Head of News Partnerships position in the hope that Brown can serve as a liaison between the social giant and the myriad of publishers that use it for distribution.

The role means Brown will work with publishers on best practices and partnership opportunities with Facebook, and will also collect feedback on particular publisher-related products Facebook might be building.

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Facebook insists this position is not an editorial role, though, which means Brown won't be making decisions around what you see and what you don't see in your News Feed. It's a key distinction, given the company's recent efforts to prevent the distribution of fake news on its platform, which some believe to have impacted last fall's U.S. presidential election.

The New York Times first reported Brown's new position, and she also posted about it on Facebook Friday.

By Kurt Wagner, Re/

Disclosures: NBCUniversal is the parent company of NBC and CNBC. NBCUniversal is also an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.