Seth Goldman was making good money working in finance when he decided to quit his job to start a tea company. At the time, he had a wife and three kids. And he knew nothing about tea.
Goldman and his business school professor Barry Nalebuff built Honest Tea, which became a favorite beverage of President Barack Obama. They launched the company out of Goldman's suburban Maryland kitchen in 1998 and the Coca-Cola Company bought Honest Tea outright in 2011. More than one billion bottles of Honest Tea have been sold. The beverage company does about $170 million in annual revenue.
It's been one impressive ride. You might even say that Goldman's gotten pretty lucky.