Adidas chief executive Kasper Rorsted has said that digital marketing and the "heat" of the sportswear brand will stand it in good stead for the long term, adding that president-elect Donald Trump would not have an impact on consumer demand in the U.S.
Speaking to CNBC at the World Economic Forum in Davos on Wednesday he said: "So overall for our business in the U.S. I am extremely optimistic. We grew more than 30 percent in the first nine months.
"I don't think that the new president will do anything to prevent our growth, I think the consumers will demand the products, and we see a huge opportunity in our product line, but also through the conversion into a much more digital marketing environment. So actually, at this stage, I'm very, very optimistic when it comes to the U.S., and I think that we have a great ride ahead of us.