On Wednesday, Facebook announced that it has found a new place: Inside Messenger, its standalone messaging app.
Facebook will soon show some users News Feed-style carousel ads inside Messenger as part of a new test. The ad units, which will let users swipe through cards from five different advertisers, will only be live to a small number of users in Australia and Thailand, according to Stan Chudnovsky, head of product for Messenger.
The ads will appear "below the fold," meaning users will have to scroll, at least a little bit, to find them. Advertisers will be able to target users the same way they do on Facebook; that means they won't be able to target based on any information included in a user's private messages.