Less than a month after starting a business, a 24-year-old entrepreneur CNBC has agreed to call "Jack" wired $70,000 to a factory in Shenzhen, China, praying that the money wasn't going to disappear.
Weeks later, 15,000 plastic toy cubes with joysticks and clickers on their sides, designed to help people who fidgeted too often, arrived. A whole team exhaled, excited about the possibility of making $345,000 in just two months.
The Stress Cube staff knew they were taking risks as they tried to capitalize on the success of various products on crowdfunding sites. They also knew the rewards could be enormous.