The Super Bowl is one the year's most reliable sources of a particular brand of American patriotism, with everything from the commercials to the halftime show to the commentary luxuriating in a bombastic show of red, white, and blue.
Budweiser is one of the best examples of this strain of flag-waving patriotism: Just last year, the company decided to temporarily rename its signature beer "America" for the summer of 2016 through the election. The company's Super Bowl ads tend to follow in that vein, showing Budweiser fans from sea to shining sea, or even sending Clydesdale horses clomping through forests to kneel at ground zero.
But one of Budweiser's new commercials — which it released ahead of the Super Bowl, on January 31 — has spiked its patriotism with a decidedly more pointed message in 2017. Titled "Born the Hard Way," the ad tells the story of how the Anheuser-Busch brewing company first came to be — a story that starts with Adolphus Busch leaving Germany in 1857 to immigrate to America.