Every great endeavor involves risk.
Why did Elon Musk think, without any background at all, he could create a spaceship and have it fly to space?
Why did a kid from the ghetto think he could be the biggest musician on the planet?
Why did a writer who wrote a lousy first novel, couldn't get a publisher, self-published, think he could write one of the most popular novels and movies ever?
Why did Mark Cuban think people would listen to bad audio on the slow Internet?
Why did a guy working in a cubicle for a phone company think he could become one of the most popular cartoonists on the planet?
Why did a woman in a loveless marriage, tied to her kids and housework, think she could sell 300 million copies of books that she had yet to write?
Why did a guy with a permanent tenured professor job quit his job, put 1,000 copies of his self-published book in the trunk of his beat-up car, and travel the country selling 100s of millions of books within the next 30 years?
Peter Thiel eliminated risk by having enough money in the bank before starting PayPal, finding a small niche where he could try to build a monopoly, and then merging with his competition to eliminate competition.
Hugh Howey covered his expenses while he wrote 11 novels that flopped before his huge success with "WOOL."
Brian Koppelman spent three years studying the movie business before he left his job, and then he and David Levien wrote "Rounders" and then "Ocean's 13."
Why and why and why? It's not because they took risk. It's because they spent every day getting rid of risk.
I didn't know how to do this. I took too many risks and lost it all repeatedly. So I wanted to learn what these people did. I asked them.
One hundred percent of them focused on risk rather than return.