Snapchat filed its IPO paperwork with the Security and Exchange Commission today, inching one step closer to its upcoming IPO. Previous reports have valued the company at up to $25 billion, mostly on its ability to reach the advertiser-coveted millennial and Gen Z generation.
We took at look at Facebook's and Twitter's latest S-1 filings to see how the three social media companies' financials and users compared. Facebook held its IPO on May 18, 2012, while Twitter had theirs on Nov. 7, 2013.
Revenue
Facebook
Last full year (2011): $3.71 billion
Last three months before March 2012: $1.06 billion
Last full year (2012): $317 million
Last nine months before September 2013: $422 million
Snap
Last full year (2016): $404 million
Previous year (2015): $58.7 million
Loss/Profit
Facebook
Net income (2011): $1.00 billion
Operating income (2011): $1.76 billion
Net income (loss) (2012): ($79.4 million)
Operating income (loss) (2012): ($77.1 million)
Snap
Net income (loss) (2016): ($515 million)
Operating income (loss) (2016): ($520.4 million)
Users
Facebook
Daily active users (DAUs) in March 2012: 526 million
Monthly active users (MAUs) in March 2012: More than 901 million
Daily active users (DAUs) as of Nov. 2013: More than 100 million
Monthly active users (MAUs) as of Nov. 2013: More than 230 million
Snap
Daily active users (DAUs) as of Dec. 2016: 161 million
Snap did not report monthly active users
