×

Verizon and T-Mobile are having the weirdest Twitter fight right now

A screen image from a T-Mobile television ad.
Source: T-Mobile | YouTube
A screen image from a T-Mobile television ad.

Earlier this evening, T-Mobile aired its third Super Bowl spot, this time aimed squarely at Verizon. Starring Kristen Schaal in a send-up of Fifty Shades of Grey, the ad tried to turn the pain of being on Verizon's network into a BDSM relationship. It was weird. Of course, Verizon decided to clap back on Twitter, starting a pretty bizarre war of words.

More from The Verge:
Google's Super Bowl ad accidentally set off a lot of Google homes
Why Mad Max: Fury Road is a masterclass in visual storytelling
Who killed the Super Bowl commercial?

I mean, that's one way to put it. Of course, T-Mobile CEO John Legere couldn't help but respond:

Verizon wouldn't back down:

But T-Mo is calling it for now:

Somebody please stop the madness.