Most U.S. hedge funds aren't expecting another big stock market sell-off as more firms curb bets on volatility, according to Nomura.Marketsread more
President Trump stands a chance of creating a new economic world order in his China trade fight, says the chief economic advisor of Allianz.Economyread more
A sell-off in chip stocks intensified following a report that chipmakers are cutting ties with Huawei after the Trump administration's ban.Marketsread more
Ford Motor said Monday that it is laying off about 7,000 salaried workers, about 10% of that global workforce, as part of a restructuring plan designed to save the No. 2...Autosread more
Google announced Google Glass Enterprise Edition 2 on Monday, a new set of smart glasses that's catered toward businesses and costs $999. Google has focused on business use...Technologyread more
More than 170 shoe retailers, including Nike, Under Armour, Adidas, Foot Locker, Ugg and Off Broadway Shoe Warehouse, have penned a letter to the White House asking President...Retailread more
Microsoft on Monday announced new moderation for its Xbox platform in an effort to cut down on toxic content and to make gaming safer for everyone.Technologyread more
Before the winner would even get a dime, more than $54 million would be withheld for federal taxes. Much more would likely be due at tax time.Personal Financeread more
People investing in some technology stocks should not expect them to go up anytime soon, warns the "Mad Money" host.Investingread more
The finalists from the Council for Economic Education's National Economics Challenge will put their problem-solving skills to the test Monday in a high school economics...US Economyread more
Finding a romantic match online has become the new speed dating. Free dating apps like Tinder let you act on instant attraction with a mere swipe.
Yet eHarmony is the opposite. The 16 year old company still uses an extensive questionnaire with 150 questions designed to match single men and women for long-term compatibility. Founder and former CEO Dr. Neil Clark Warren is still seen in television commercials explaining how the site helps connect adults interested in marriage.
"We find great relationships for reasons that matter," new eHarmony CEO Grant Langston told CNBC's "On the Money" in an interview. Still, he admitted "the way we do it has been frozen in time." He said an "antiquated communication process" had left the "product feeling dusty."
A longtime eHarmony veteran of the company's marketing side, Langston has been "trying to make the use of our service easier" since taking over top job in July. One change is letting people take the questionnaire a little at a time.
"We want to get you in the tent," Langston told CNBC. "If you're going to take 10 questions, if that's the number you think you can stand to get through, then you're going to get matches that are less compatible." Langston added that as you answer more questions, they can provide "better matches. "
Despite evolving the company, he insisted he's not changing "what we're doing or the mission of the company. We're always about trying to find you your last first date."
A recent eHarmony poll found the most important attribute men and women cite is "sense of humor," followed by "kindness…charisma" and "intrigue."
Langston says it's more than that. "Truth of matter is you just need a lot of [those qualities]. It's a broad-based compatibility that makes people happy together for a long time. But if I had to pick just one that makes a lot of difference, it's adaptability. People that are rigid and not adaptable are much harder to match them."
The stakes are high for eHarmony, with an estimated 109 million Americans being single and the effort to match them up becoming an even bigger business than ever. According to IBIS World, the dating services industry took in $2.7 billion in revenue last year, and is expected to grow at a 5 percent pace this year.
Match Group is the largest company with a 34.4 percent market share, and 45 brands that include Match, Tinder, OKCupid, Plenty Of Fish and Our Time. Meanwhile, eHarmomy is a distant second with an 11.3 percent share.
While many dating apps are free, eHarmony charges monthly subscriptions that cost up to $59.95 a month.
Langston says in the last five years free apps have brought twenty-somethings into the marketplace. "People start with free swiping casual connection apps, and if they don't get what they want they tend to drift to us."
"For most of our history the average age of users was 36 to 37 years old," but Langston said with the influx of younger users to the online dating category, "now it's closer to 30."
He said usage peaks between the holidays through Valentine's Day, during what he calls the "high season." Yet eHarmony said it's seen a 35 percent increase in users since the presidential election on November 8th, and Langston suspects he knows why.
"Whatever your politics are, the world is less predictable than it was a year ago. People want to be with someone in that kind of environment." Langston added there was one other time that triggered a similar membership boost.
"We saw the same thing after 9/11," he said, speaking of the Sept. 11 attacks. "I was at the company then and people just want to be in a relationship."
On the Money airs on CNBC Saturday at 5:30 am ET, or check listings for air times in local markets.