"I'm not giving her roses on Valentine's Day. I love her 364 days of the year, so I can abandon Valentine's Day," says Cardone, who owns and operates four companies that do nearly $100 million in annual sales.
He has a similar mindset when it comes to other holidays, he tells CNBC: "I do not do the holidays other people have. … We don't travel when other people travel. It's more expensive and it's more crowded. Why am I going to rush off to to do Christmas when everybody else is doing Christmas?"