On February 14th, self-made millionaire Grant Cardone won't be picking up roses for his wife, or any other gift for that matter.
"I'm not giving her roses on Valentine's Day. I love her 364 days of the year, so I can abandon Valentine's Day," says Cardone, who owns and operates four companies that do nearly $100 million in annual sales.
He has a similar mindset when it comes to other holidays, he tells CNBC: "I do not do the holidays other people have. … We don't travel when other people travel. It's more expensive and it's more crowded. Why am I going to rush off to do Christmas when everybody else is doing Christmas?"
Cardone doesn't completely disregard holidays — he just does them when he wants to, rather than when someone else tells him he should.
"Create a life where you get to pick your vacation," the self-made millionaire says.
Instead of doing what the crowds do, use Valentine's Day, Thanksgiving and other conventional days off to get ahead: "Spend your time working holidays when no one else is."
After all, "if you ever want to be a millionaire, you need to stop doing the 9 to 5 and start doing 95 [hours a week]," Cardone says.