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Facebook is rolling out job postings and applications

Facebook is entering the job market.

The social network will now let employers post jobs directly to their Page, and users can apply for those jobs on Facebook. Applications are pre-populated with a user's Facebook data (though it can be altered), then sent to the employer via Messenger. Facebook hopes employers and prospective employees will then use Messenger to communicate throughout the courting process.

Posting a job is free for employers, and there's no limit to how many posts a Page can have.

Businesses were already posting jobs to their Pages, according to Andrew Bosworth, Facebook's VP of ads and its business platform. The hope is that now it'll be easier to find those postings and apply for them.

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The news is not so great for existing job platforms like LinkedIn, which charges recruiters to post and promote jobs on its platform. Facebook isn't necessarily the first place you think of when looking for a new job, but it could certainly offer some competition to LinkedIn and has a much larger user base.

The new feature will start to roll out beginning Wednesday, but only in the U.S. and Canada.

By Kurt Wagner, Recode.net.

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